Pictographic language for APRR

In 2012, we won the pitch for the new visual environment of APRR (French highways). We have designed 90 pictograms which are part of APRR’s new signage toolkit as well as a new language to be used on both communication assets and highways’ signs.

Typeface: BaldingerPro

André Baldinger & Toan Vu-Huu
with Agathe Demay

  • fr
  • /
  • en